Your Logo and the Impact it has on Your Brand

Your logo directly impacts your brand because it’s your identity. Branding your business should be the first thought before you even come up with a name. Unfortunately, not many people give this much thought as they continue to throw thousands of dollars into advertising, or just take what ever business comes in randomly. Some don’t even have a logo, and others don’t give that too much thought either. Just look below and you will see that everything that has had massive success is branded with a catchy and very well thought-out logo.

Ionic logos

Businesses that grow to become super giants in their industry know the value of branding. Logo design is done carefully and with a lot of detailed thought. The most iconic logos follow a formula that is very simple but proven to work.

  • Simple
  • Memorable
  • Timeless
  • Versatile
  • Appropriate

What Makes a Great Logo Design?

There are things that you can do to enhance your brand.  Since your logo is the mark of your business, the design that goes into it should be thought out carefully.  Some people just throw something together and move on.  Using only text is one approach, but there is a science to typography.

What is Typography?

Typography is the artistic technique of arranging text type to display a clear, legible, readable and appealing message.  For example, selecting point sizes, typefaces, and line-spacing.  It can further include letter-spacing and adjustment of the space between pairs of letters.  There are millions of fonts you can choose from to give your logo style, but too much style and you could sacrifice legibility.

Color Psychology in Your Logo

Did you know that the colors you choose to create your logo also has an impact on how well it resonates with your potential customers?  This is called color psychology or color science.  Every color has sends out an emotion. And since most sales are motivated by emotion, this could be something you should consider.  Big corporations use this science because it’s proven to work.  Why shouldn’t you?

Overall Logo Design

Your logo should encompass every aspect of your business and the target market you are trying to reach.  No kidding, this stuff matters.  Using a clover as your logo if you are selling windows isn’t going to reach your broader target.  Okay, so you’re Irish…so what?  What does that say about your business and how does that connect with your target audience?  These are things you need to first think about before you just throw something together and put it on everything.